Cisco and the National Basketball Association have a new multi-year extension of their marketing partnership in which Cisco is its role as the official technology partner of the NBA,WNBA,NBA Development League and the USA Basketball announced continue.
In the past seven years, the NBA has experienced tremendous growth in the consumption of digital media.This initiative is a committee of executives from both companies that focus on the application of the principles of the Internet connectivity all on the court interprets the NBA have to improve, Cisco said in a press release.
Cisco also expanded its partnership to Brazil from the NBA World Games Rio 2014 in a preseason game between the Cleveland Cavaliers and the Miami Heat at HSBC Arena on October 11 The competition is the second game of the NBA mark ever in South America.
While in Rio, Cisco said it will be the league in restoring a local park come with two new courts in Palaphita Kitch,a place where children and families can create play.
Based on years of NBA players related to the media via Cisco TelePresence,Cisco said it will use to bring their video collaboration solutions with the latest technology to NBA players and media sports media in Rio and Sao Paulo near the face,personal interviews to promote the NBA World Games Rio 2014th
Today's partnership extension reflects our mutual and ongoing commitment to bringing innovation to the NBA and the game of basketball through the Internet of Everything,said Blair Christie,Cisco SVP and CMO.Together we are enabling new fan experiences and,with our new research and development initiative,will see the amazing things that can happen when we connect the unconnected.We also look forward to extending our relationship into Brazil and impacting that country in new ways by bringing their sport and fan experiences to a new level.
Cisco has consistently incorporated innovative technology solutions into our partnership, from enabling connections with our fans to transforming collaboration among our employees, said Emilio Collins,NBA EVP for global marketing partnerships.As we continue to look at growing the game experience and the ways in which it can be presented and consumed, we know that Cisco will play a vital leadership role with us.
Cisco said it will have a larger role in the WNBA's Inspiring Women platform,including the creation of a new Cisco WNBA Inspiring the Future Award.The annual award recognizes an exceptional female leader for her outstanding efforts in the field of technology education.
Cisco is its commitment to the NBA D-League as the presenting partner of the NBA D-League Draft to continue.For the fourth consecutive year,the NBA D-League will hold the entire project by Cisco WebEx online collaboration software,with all teams to participate in the location,away from their computers,tablets or smartphones,no matter where they are.
The technology supplier is also its support of several other NBA events including NBA All-Star continue. During NBA All-Star, Cisco will introduce new technology integrations, and at the annual summit of the NBA All-Star technology.
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